Serus · UGC Motion brief Prepared by Max Mao

The mark is a perimeter with four breaches.

Sixteen dots. Twelve sit on the perimeter; four are pulled inward at the cardinal points — already taken. That's an identity mid-assembly, which is exactly what the script warns about. Every motion in this spot is one primitive: a dot travelling to its place on that perimeter. Four assets, four techniques, one idea.

Runtime
0:37
Format
9:16 · 1080×1920
Base
Talking head, locked
Assets
4
Grade
Purple / rose + grain
Asset A — scattered field
0:00–0:10

Four assets

Tap any row to load it into the viewer. Previews are geometry, timing and grade reference — the real emblem coordinates are baked in, so positions are exact.

Typography

Emphasis type obeys the same physics as the dots. Don't invent a second vocabulary — if a word lands, it lands the way a dot lands.

Rules

  • A word in the by hand passage ticks in letter by letter. A word in instantaneous appears in one frame, no easing.
  • "Outpaced" gets overtaken — a second copy of the word slides through and past it.
  • Type sits in the lower third, never over the face. Left-aligned, never centred.
  • Words exit by dissolving into dots that join the perimeter. That's the only transition out.
  • Four treatments reads as art direction. Nine reads as a demo reel.

Emphasis words

Seven hits in 37 seconds is already dense for UGC. Cut the struck-through pair if the first pass feels busy.

never sleep your identity by hand instantaneous outpaced changes the math tempo